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1937 Personal to Fat Girls!

1937fatgirlsad_1 Advertisers were sometimes a little heavy-handed during the Great Depression. But this 1937--Personal to Fat Girls--advertisement takes the cake, so to speak.

The fine folks at Marmola Prescription Tablets wanted so-called 'fat girls' to slim down by taking 4 of these miracle pills per day. The ad gives it to the chunky ladies straight--"don't let others think you have no spunk and that your will-power is as flabby as your flesh."

I don't know how many bottles of pills Marmola sold through this mean little ad, but I have a fair guess at the percentage of women they insulted with their harsh and frank advertising copy.

October 15, 2006 in commercial & advertising ephemera |

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