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Whitman's Candy Munitions Ad

Santawwiad2 Candy-giant Whitman's ushered in the 1917 Holiday Season with the headline, "Munitions of Happiness."

This highly unusual ad from WWI features St. Nick, dressed as a jack-booted military General, delivering boxes of Whitman's (munitions) to the doughboys in the trenches and the war-weary folks on the homefront.

In the darkest days of the Great War Whitman's wished consumers, "the cheeriest Christmas possible."

November 15, 2006 in government & military ephemera |

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