Take a look at this magazine page from the turn-of-the-century. Look at those long columns of gray type. Back in the day, a reader couldn't just skim for the high-points. This was meat-and-potatoes reading--not meant for anyone in a hurry or with anything else to divide their attention. Back when magazines were the King of all media.
The days when a single magazine page held three or four thousand words is ancient history. People don't have the time, and even if they did, publishers don't have a large enough budget (or staff) to afford this amount of copy.
It's amazing to look at this page and think about how different the world is today, and marvel at how that change is reflected in something so mundane and simple as a single magazine page. This gray old page does illustrate--in a plain but effective manner--how much has changed in the way we consume media as well as our expectations of what we receive from it.