Andrea Hale is a documentary film editor, independent animator, and life-long San Francisco Bay Area resident. She's the force behind The Retro Blog. We talk about all things retro in the following interview.
ephemera: When did you become interested in retro things?
Hale: It started when I was still really young. My mom always had an oldies radio station on, so 50s and 60s music was pretty much all I ever listened to. I think I could sing along to all the choruses by the time I was six. She also liked to go to garage sales and flea markets, and I always went along. When I was still pretty young, I decided I wanted to make movies when I grew up, so I became pretty obsessed with finding other people's home movies on 8mm and super 8 at estate sales. I loved the way these movies made it seem as though everybody was so happy even though this couldn't possibly have been true. And they all looked so stylish. I found myself feeling nostalgic for a period of time in which I wasn't alive!
ephemera: I know what you mean…some of those super-happy, super-8 home movies give me the willies. They drank a lot of booze in the 60s, so that might explain the happy faces in the films. How did that interest evolve into a blog on the subject?
Hale: As I got older, I continued to love retro music, advertisements, furniture, etc. and I was constantly looking up information about these things. The Retro Blog started because I found that when I was getting home from work at the end of the day I was exhausted and ended up spending the rest of the evening on the Internet, mostly reading blogs. I thought starting my own would turn this into a more productive activity. I found that having the blog encouraged me to get out and investigate new areas of my retro obsession I might not have looked into before.
ephemera: It's a wonderful blog that you've created. You were right to go in that direction. What challenges or obstacles do you encounter as a niche blogger?
Hale: Sometimes things get busy and I can't devote as much time to the blog as I'd like to. The nice emails and comments from other retro aficionados make me keep going during tough times, though.
ephemera: I feel the same way about my reads. If they weren't supportive, I think this blog would end rather quickly. What are your most interesting discoveries as a blogger? What are some of your favorite posts?
Hale: I did a post about 1960s toys and games I still want, and I really do still want them. What could be more fun than owning a contraption whose sole purpose is to fling whipped cream at you? I also really enjoy researching any post that involves looking at insanely over decorated celebrity homes, Jane Mansfield's Pink Palace being my personal favorite.
ephemera: What resources do you recommend to others that might like to blog on this subject?
Hale: Estate sales and thrift stores are still my favorite source of retro things. I have suitcases full of old slides, 8mm home movies, and old magazines. Even if the main subject of an old magazine isn't of interest to you, it will still probably have a few entertaining advertisements.
ephemera: Thank you, Andrea.
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