Doug Gilford, a floor-covering store owner from Gresham, Oregon, has been running his Mad Cover Site for ten years. We talked about the joy of Mad Magazine and his passion for collecting.
ephemera: When did you start collecting Mad?
Gilford: As a youngster, in the mid-70s, I was introduced to Mad magazine by a babysitter. I'm not sure what triggered the obsession to have a collection. Suffice it to say, something happened in the deep recesses of my mind; that compulsive part of the collector's personality for obtaining parts of the whole. The prize of a complete collection seemed possible and had its beginnings in my early youth and lasted into my early 20s.
ephemera: The babysitter, eh? What challenges or obstacles do you encounter in finding new items for your collection?
Gilford: Different levels of Mad collectors exist out there. I have only sought out the regular issues published since 1952, up to 475 issues as of this interview. I am not part of the more fanatical base of collectors who hunt for all the Mad minutiae that exists in the form of myriad republishing of past articles in one form or another; items involving the hallowed mascot, Alfred E. Neuman; and, records, games, stickers, posters, cuff-links, etc.
I have had a complete collection of regular issues since the mid-80s, so I'm currently not having a problem running to the local grocery store each month to keep my collection complete. I visited comic book and used book stores in the Oregon and Washington areas, and bought my more valuable issues from dealers when conventions would come to Portland.
Those pre-Internet days required some real hands-on sleuthing. One challenge in the late 80s, early 90s was keeping my interest alive when the work of actively collecting Mad was done. I can thank the communicative power of the Internet for rejuvenating my interest in Mad. It allowed me to see that through a Website, I could help others with the same interest track down back-issues and have my own fun at the same time.
ephemera: That's sort of my approach as well. What are your favorite Mad items?
Gilford: Of course, the first 23 issues, which were comic books, are my most valued items. I also treasure the first magazine issue #24 from 1955. The first artwork by Norman Mingo featuring Alfred on issue #30 from 1956 as a write-in candidate for president is a favorite. Any covers with artwork by Mingo and Kelly Freas are at the top of the list. I tend to like the covers that depict art for art's sake, not publicizing what's going on in the issue. Mingo's umbrella cover from #175, 1975 is a great example. His Godfather cover from issue #155, 1972, is a personal favorite because it's the earliest issue I remember seeing as a kid.
ephemera: What’s your advice to achieving success as a collector?
Gilford: Allow the compulsive side of your personality to thrive. A little madness doesn't hurt in this particular field of collecting.
ephemera: The 'What me worry?' approach. Sounds like good advice. What resources and tools do you recommend?
Gilford: I think about how much easier my hobby would have been if the Internet had been around during my teen years. eBay and other auction sites make the task much easier today. A collector can have less reliance on comic book and used book stores now that the average person can dust off a stack of forgotten Mads and put them out there for collectors to discover. Once you find your prized issues, maintaining them hasn't changed much. I use Mylar plastic storage bags with cardboard inserts to keep the magazines tight and stiff within the bag. Storage boxes help me group fifty issues per box.
The Official Overstreet Comic Book Price Guide
ephemera: Thanks, Doug. This interview brought back a lot of fond memories and great laughs courtesy of Mad. And thank you to Josh Fruhlinger for his help in facilitating the interview.
Search Abebooks for the books listed in this interview.
doug's site is very informative i go to it at least twice a week,i've had a few questions about certain issues,and other questions about other mad related stuff, i e-mailed doug and not much to my suprise he immediately e-mailed back with his comments and answers the best way he could. thanks doug for all your help.. steve w.
Posted by: stephen s. williams | March 31, 2007 at 11:15 AM
doug's site is very informative i go to it at least twice a week,i've had a few questions about certain issues,and other questions about other mad related stuff, i e-mailed doug and not much to my suprise he immediately e-mailed back with his comments and answers the best way he could. thanks doug for all your help.. steve w.
Posted by: stephen s. williams | March 31, 2007 at 11:17 AM
im looking for the issue that has bumpton in it ... if i remember right he bugs you while your sleeping ... i searched google but couldnt find the page or magazine .. there is also a comic of a biker going to the gym and when he sees the riding bike he goes outside , grabs his tool box and puts the big harley handle bars on the jogging bike ... if you know that issue id love to find it online .. thanks either way , cory ... its in the early 2000 years
Posted by: cory | August 14, 2007 at 11:08 PM
Hi Doug: One question if you don't mind...I would like to send copies of either the cover, or a page from Mad to the artist and/or writer to sign.
What artists/writers do you think wouldn't mind a request such as this...and do you think MAD would forward mail?
Larry Sanders
Posted by: Larry Sanders | November 15, 2010 at 02:47 PM
MAD MAG -
hi doug regular show tall blue bird as: homer duff in his hand red bird as:marge
sall red bird as: lisa
small blue bird as: bart
with a skate bord
babby rad bird as meggie dummy in her muth
(we blow over regular show)- MAD
Posted by: ricky | September 16, 2011 at 05:53 PM